Field to Fork Lookbook

Done in: 04.2017 / Customer: Cabela’s / Task: Graphic Design

What the client needed

Cabela’s needed a digital lookbook to show off their cooking products. This included food processors, dehydrators, sealers, smokers and cookware. This look book was to be only seen online in the form of a flyer: https://www.cabelas.ca/flyer.

My part of the project

I was given an excel spreadsheet of all the images, prices, descriptions, and article numbers of the products Cabela’s wanted to feature in the lookbook.  I organized the products into categories and made each category into it’s own page ( ex: Processors, Dehydrators, and Smokers).  I picked a colour theme and began designing each page, making sure it was still representing the Cabela’s brand.